Google AdWords Certification
Google AdWords Certification Become Google Ads Certified
Google Ads previously known as a Google AdWords, is an online advertising tool developed by Google, where advertisers pay to search engine to display brief advertisements such as service offerings, video content marketing , generate mobile application installs within the Google ad network to web users. Noways Google AdWords Course Pay-Per-Click(PPC) advertising is one of the most effective and powerful part of digital marketing .Given the almost omnipresent nature of online advertising in our daily lives, it can be difficult to remember a time when it is not the norm to be exposed to an ad every time you open a browser or a web page. With the launch of Google AdWords in 2000, advertisers were able to reach their target customers in areas they already spent time. While today we may lament the fact that ads may feel intrusive, it is important to bear in mind that these small blocks of texts and images keep Internet users at a low cost. How did we get here with all that being said?
Let’s look at some figures before we plunge into PPC’s history. Google’s ad sales reached $32.6 billion in 2018. That sounds like a huge number, but the companies that contribute to that figure can rest assured that those dollars were well spent on advertising. It is estimated that the average business produces $2 in sales for each $1 spent on Google AdWords. This is not surprising, since Google holds 71 percent of the market share of the quest. Let’s look back at the milestones that contributed to these amazing numbers in time.Google rolled out the first edition of AdWords in 2000, with the service being used by only 350 advertisers. The next major development came with the launch of cost-per-click (CPC) in 2002–a crucial metric for online marketers around the world today. This would later work in tandem with PPC (pay-per-click), the base of the advertising platform of Google. Although Google wasn’t the first to use PPC (PPC advertisement spaces was introduced on a web directory named Planet Oasis–a desktop application), it has taken over the market since then.PPC marketing has several benefits that are not available via other advertisement channels. For example, as you only pay once your website is reached by a client, it gives you much more flexibility over how much you want to spend to see results. PPC is also measurable. Determining ROI in marketing is never going to be as black and white as some might expect, but knowing exactly how much money you pay for exactly how many clicks on your website will give you a good idea of what you’re getting, and allowing you to change strategies accordingly.
Noways Pay-Per-Click (PPC) or Google AdWords is one of best modern advertising strategy in digital marketing that is used to target the favorite audience to increase the sale. our advanced PPC Course is designed to transform you into an certified Google Ads professional. Join our advance Google Ads training classes and follow our special learning path designed by certified industry experts and fast-track your career. we will teach you how to be master of pay per click , Google AdWords , display advertising, conversion optimization.
Join the Best Google Ads/Adwords/PPC Training in Chandigarh
For making effective Google AdWords/Ads campaigns, you need to go for advance PPC or Google AdWords training. This training course will create the best result in the quickest possible manner. To ensure effective and long-term results in PPC era , you need to practice practical concepts of PPC or Google AdWords . Digital Flicks is one of best PPC training institute in Chandigarh that lets you get trained in theoretical as well as practical concepts of Google AdWords would be the best fit for you.
According to the research, on average, Google is processing 40,000 searches per second worldwide. 1.2 Billion searches a year and 3.5 Billion searches a day. The digital platform will influence India’s sales of more than 31,433.4Crore by 2020. Worldwide, 1.5 billion websites are available on the Internet.Google considers more than 200 on-page and off-page factors to determine a website’s rank. So, ranking using Search Engine Optimization techniques will take time for a website. Therefore, there will be no traffic from organic tests on the new website. Paid platform advertising helps to get instant traffic to a website. It will be boon to get high traffic for Startups and New pages. Google search ads will appear before the results are organic. Just two variables will determine the rank of Google ads. Even popular brands run Google ads to drive to their platforms High Volume High Intended audience.
Our students at Digital Flicks not only learn the advance skills and techniques of Google AdWords/Ads/PPC campaigns but also learn the advance and hidden techniques to attract more local and global customers on business websites using PPC/Google Ads/AdWords campaigns , so join the best institute for PPC training in Chandigarh and make yourself successful in the field of Google AdWords /Google Ads.This PPC course covers all you need to learn from, What is Google Ads, PPC Website Analysis, Google AdWords Keyword Study, Keyword Categorization, Campaign Design, Ad copy Development, Performance Rating, PPC Account Setup, Campaign Management, PPC Optimization & Reporting, Remarketing Search & Display Network Campaigning, Google Adwords Editor, Google PPC Analytics.
Digital Flicks is one of the best leading Google Ads training course institutes in Chandigarh with 100% job placement assistance. Our experienced PPC trainers are google and Bing certified industry experts and we offer our students one to one PPC training classrooms. Our Google Ads training course is designed by industry experts and certified trainers for those who want to start using PPC or Google Ads from basic level and covers all the main strategies, tools and techniques to help you create and manage a successful PPC or Google AdWords campaign.
- Lectures 40
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
Advanced Pay Per Click Syllabus
- Why Internet Marketing?
- Benefits of Google Adwords
- Benefits of Adwords Certification
- Creating Adwords Account
- Adwords Account Setup
- About Adwords Interface
- Adwords Dash Board
- Billing in Adwords
- Billing in Adwords
- Understanding purpose of Campaign
- Account Limits in Adwords
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Demographic bidding (Display Only)
- Social settings (Display Only)
- Automatic campaign optimization (Display Only)
- Ad groups and Keywords
- Purpose of Ad Groups
- Keyword Types (Broad, Phrase, Exact and Negative)
- Adwords Keyword Tool
- Text Ad Format
- Quality Score and Its Importance
- Understanding the Ad Group and Keywords Dash Board
- Automate Tool
- Search Terms + Single Keyword Auction
- Ads Format and Ad Guidelines
- Image Ad Formats and Guidelines
- Text Ads and Guidelines
- Ads Preview and Diagnosis
- Setting a Display Network Campaign
- Automatic & Manual Placements
- Conversion Tracking
- Tracking the Conversions for Multiple Product
- A/B Testing
- My Client Centre (MCC)
- Adwords Tools
- Adwords Live Project