Recent studies suggest that more companies are spending time and money on promotional material when it comes to promoting brand awareness.
Content from many companies is being delivered through various Internet channels. Social media outlets like Facebook and Twitter proved to be a valuable tool in providing brand exposure marketing for B2B companies.
Companies participating in the multi-partner study estimates more than 25 percent of their current budget expenditures go towards creating content; with about 50 percent rely on a combination of in-house and outsourced content.
Despite the projected increase in spending, provide quality content that is timely and relevant to target audiences is perhaps the greatest challenge facing the company B2B marketing. Delivering thoughtful, analytical content on current events or trends from the perspective of industry insider is an excellent method of drawing the interest of the reader.
Articles about unemployment benefits, job recovery and the Gulf of egg recall led the list of the ten most valuable topics for news publishers, according to Perfect Market Vault Index Summer 2010.
Based on ad revenue per page view of the content on news sites, all the topics appear in the list of hard -News related. For marketers, the study confirms the value of creating content relationships with current events or trends.
In addition to quality, some companies are also struggling with the quantity of content. Quality content usually consists of more than just words. Video views per user on the Internet have increased 80 percent this year compared to 2009, according to marketing research firm commodore survey.
By watching the video is rapidly emerging as a hobby Internet, it only makes sense to take a multimedia approach when developing a content strategy plan. A flip cam and video editing software are all that is required to post the video on your website.
In addition, screen capture application enables B2B companies to improve content like blog posts where a graphic helper may assist in explaining the more technical topics.
Producing timely and relevant content is very important in attracting your target audience. Quality content will also increase customer conversion rates, generate more visitors to the website and increase the ranking of your B2B SEO.
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