Amul is a brand of Indian dairy based in Gujrat region. It has a huge role to play in the White Revolution in India, which results in India becoming the world’s largest Milk manufacturer. Amul started just in India but has now spread to nearly 60 countries worldwide due to its development. The list of items contains milk, cheese, butter, ice-cream etc.
A company’s SWOT Analysis is conducted to understand the company ’s assets, weaknesses, prospects, and threats.
- Amul has a good growth as its revenue increased by nearly 18 percent for the previous year and development revenue by 67 percent making it the thirteenth largest dairy organization in the world.
- As Amul’s goods are popular and have been on the market for a while now, it has established its luxury brand and its consumers are very loyal to the firm.
- Although the distribution system of Amul is small and distributed, it has maintained its quality worldwide. The credit also goes to the fact that Amul has an incredibly strong supply chain.
- One of its advantages is also its broad and wide variety of goods.
- The global mascot (Amul girl) used in its ads is their symbol worldwide.
- With so many foreign brands competing with Amul, it is now finding its operating costs difficult to manage. And so, particularly in international markets, they are facing huge competition.
- A while back, Amul launched his candy, but it was unable to achieve the popularity it aimed for.
- Most dairy products have a limited shelf life which makes the business vulnerable to failures.
- Given the wide distribution, it is still not distributed to rural areas.
- In terms of ads Amul spends very low.
- Because Amul has seen strong growth in most areas, it can expand further as regards exporting its goods to more nations.
- Since the company has now established brand identity, it will extend its product range even further. Pulses, herbs, grains to save.
- Amul can also integrate advertisements into its operations, especially investigating the emerging advertising trends in the internet and social media.
- Explore the rural areas by doing extensive distribution work.
- Accommodate for the increasingly health-conscious consumers who prefer low-fat goods.
- A challenge to Amul ‘s operations is domestic rivalry on the international markets as well as increasing competition from foreign brands on the local market.
- Amul’s biggest competition is on the ice-cream market, with new brands emerging.
- Fluctuating unemployment speed in India can impact Amul’s market, as it directly affects customers’ purchase power.
- The declining market situation across the globe will lead to losses for Amul.
- Often seasonal variations in milk production can occur which can affect the production of all Amul products.