Digital marketing offers a lot of opportunities to build a successful career. Every Business requires digital marketing professionals of various specializations with different skill-sets and much experience in a specialization.
But which type of digital marketing career opportunities cans a fresher have?
And how much easy or difficult to get that opportunity as a fresher in digital marketing?
First of all, let us see what kinds of career opportunities a fresher can have in digital marketing.
1. Digital Marketing Executive
This is one of the most common positions that fresher can get in digital marketing. In this job fresher used their skills to execute the various digital marketing activities as planned by the marketing team. Some kinds of tasks and activities are assigned to the executive according to their knowledge and skill-set. He/She works with the team under a marketing manager. This position gives you a great way to obtain professional expertise in digital marketing as a beginner.
2. SEO Executive
An SEO executive performs all SEO strategies designed by the organization’s SEO specialist or the marketing team to increase the ranking on a particular website. Most of the time, it becomes very difficult for an SEO specialist to handle all SEO activities of a particular organization, especially when the strategy is complex and requires a lot of work.
An SEO executive assists in planning, executing and analyzing the SEO strategy of an organization. It is important for a beginner to work under the guidance of a good SEO specialist to learn and become a master in on-site & off-site SEO.
3. Google Ads/SEM Analyst
A Google Ads/SEM Analyst works with the marketing team for running search engine advertising campaigns by analyzing the campaign performance, generating insightful and actionable reports, assessing KPIs (Key Performance Indicators) of the organization’s search advertising campaigns.
4. Digital Marketing Analyst
A Digital Marketing Analyst works with the organization’s marketing team and analyzes the whole marketing & advertising activities of the organization. It also identifies and defines KPIs for marketing campaigns, also analyzes the performance of these campaigns and generates reports which help in improving the strategy. A digital marketing analyst must have great analytical and critical thinking skills.
5. Social Media Executive
A Social Media Executive works on all the social media related activities such as setting up and managing the organization’s social media profiles, posting on the social media sites, look users review and responding them their comments, publishing the ads, and so on.
So it needs great skills in communication and in maintaining customer relations on social media and handles all social media activities of the organization.
6. Content Writer
The work of a content writer is to create content in the form of article, blogging/blog posts, website content, social media posts, email newsletters, etc. It also works as a copywriter whose work is to create ad copy for the organization’s advertising.
Content writers also work on the ad copy, landing pages and other promotional material for advertising the organization.
7. Content Marketing Associate
The work of Content Marketing Associate is to work in a team for increasing the company’s inbound marketing by planning, creating and publishing content on the various channels, it may be the organization’s blog, YouTube Channel, social media channels, website content, and so on. Content marketing associates may work on creating blog posts/articles, video creation, infographics, etc.
8. Email Marketing Executive
An Email Marketing Executive works on all the email marketing activities such as composing email newsletters, sending emails to the leads using an email marketing tool/software, checking all the benchmarks or metrics like email open rate, email click-through rate, email unsubscribe rate, email bounce rate, email deliverability, etc.
9. Social Media Intern
Internships are offered by many organizations so that they check the skills of fresher whether they are good to works for the company or not. The work of a social media intern can be similar to that of a social media executive, the main difference being that the candidate works as an intern who will be trained and tested.
10. Digital Marketing Intern
The work of a digital marketing intern can be similar to that of a digital marketing executive, the main difference being that the candidate works as an intern who will be trained and tested.
How easy or difficult it is to get an opportunity as a fresher in digital marketing? Well, it depends totally on one’s skill-set, confidence, and commitment. This is also important how you present it to the recruiters.
Recruiters recruit candidates based on their work experience, with great skills, having confidence. But since a fresher cannot have any previous work experience, recruiters go through a different process for fresher’s.
If you get trained by the right digital marketing experts in the right way, by the end of your training, you would have worked on certain projects so that you learn various modules of digital marketing, and come up with a personal portfolio to showcase what you learned and how you applied it in your training.
So there is important to get training in digital marketing by the well-known institute which provides opportunities to work on live projects and also ensure placement in a well-known company.