Your clients are not idiots
Mr. David Ogilvy, the father of advertisement, quoted “The customer is not a moron, she is your friend.” In terms of skills, brands often understate their clients.
The other traditional parties like the Indian National Congress and the Bharatiya Janata Party believed that when it comes to selecting their leader, the people won’t go for an outsider, and eventually, Mr. David Ogilvy was right again.
You do not need a large marketing budget to defeat your competitors
Aam Aadmi Party supported with pure INR 20 crores support, organized thousands of people to volunteer for them and people were happy to participate in the project. It was only possible because AAP had used the right communication technique.
Developing an effective social media strategy
Using social media & other means, AAP held a close watch on voter feelings and continuously changed their campaign strategy & policy. Hence running a very cost-effective fight against well-financed BJP campaigns.
Explore various marketing networks
As mentioned in the above paragraph, AAP did extensive social media campaigns. But, this wasn’t the end of the story, the part also reaches out to the public through print ads, radio advertisements, and people gathering to discuss their problems.
Thus, brands should be mindful that while conventional marketing is far from unsuccessful, bundling with online advertising means will deliver you the impeccable results you’ve always dreamed of.
Believe always in gathering reviews and be ready for feedback
AAP’s frontman Arvind Kejriwal made it clear in every contact that if they find their team leaders indulging in corruption they should cancel their election ticket immediately. And such incidents occurred when people reported that some of their candidates were corrupt to the AAP officials, and in response, AAP canceled their assembly tickets
A brand with its target market that shares every detail is always awarded for its truthful policies and equal treatment. This guarantees customer loyalty and confidence.
Aam Aadmi Party’s website clearly shows details of any funding they get, no matter how low the sum is. The level of openness and integrity helped AAP win people’s trust.
Speak the language of your customers
It is very essential for products to realize that the entire interaction plan will be of no use unless they get what their customers are saying. Since the very beginning, Arvind Kejriwal understood clearly the pain points of the masses and his every contact consisted of these qualities
Don’t underestimate the power of Mobile marketing
With an unusual increase in the number of smartphone users in India, AAP realized the true potential of mobile app advertisement and did excessive mobile marketing.
Accept your mistakes and quickly learn from them
Kejriwal was quick to accept his error in resigning, thus taking the wind out of the line of attack of the BJP & Congress.
If you fail once, do not give up
Though the last time Mr. Arvind Kejriwal was given the seat of the prestigious chief minister, his reign only stayed for 49 days. He returned with fervor, however, and his victory shows that-” Failures are a part of the success.